Defining Healthy Life from the "Heart" Jingdong 玩真钱的炸金花 Appliances Accelerates Industry Development with Public Brands
On November 19, the "Defining Healthy Life from the Heart" 2019 Jingdong 玩真钱的炸金花 Appliances Health Appliances Summit was held in Beijing. Leaders, experts and scholars from industry associations and JD.com and mainstream health appliance brands such as Midea, Qinyuan, Philips, Rongtai, and SKG explore new outlets for the development of health appliance categories.
Health needs spawn healthy appliances
In recent years, with the continuous improvement of people's pursuit of quality of life, and the influence of young people's sub-health trends and the aging phenomenon, the concern and demand of consumers for health appliances have increased year by year. For example, consumer demand for water purifiers is no longer limited to the "filtration" function, and there are more requirements on the appearance of the product and the regulation of water temperature; in the choice of massage products, more attention is paid to the functionality of the product; When purchasing air-clean products, the air purification effect and intelligence are more important. It can be said that the demand for healthy consumption is increasing, and a healthy economy has gradually formed a new economic form, penetrating into the lives of new generations of consumers.
Jingshuo, head of the small household appliance health appliance category at JD.com, stated that JD.com has organized a new round of health appliances, clarifying that whether it is a product currently on sale or a product under development, as long as it is directly related to air health Charged products related to water, health, and health are all defined as healthy appliances. At the same time, JD.com will also launch a series of measures, such as the "orphan machine" filter element encountered by consumers in the use of purifier products where there is no replacement, JD.com will enter the purifier filter industry through its own brand in 2020, Hand in hand with the best technology providers in the industry to provide customized services for consumers, to solve the problem of difficult and expensive core replacement; for the water purifier industry, the entire service process will be transparent, and consumers can real-time in the JD APP Check the progress of the installation order process. For the massage chair industry, JD.com will continue to strengthen product sampling and resolutely remove unqualified products.
At the same time, the introduction of the "health appliances" category of JD Household Appliances also puts forward higher standards for hard parameters such as product performance, materials, and safety. Focusing on consumer needs, we will mainly promote air-to-net products with automatic hosting functions, dual outlets, and China's drinking water. Cultural hot and cold water purification products, neck and eye massage products, tilt resources on these high-quality health appliances, so that users can more securely and conveniently purchase genuine appliances that are really good for health.
Platform promotes rapid development of healthy electrical appliance industry
In response to the current mixed problems in the water purification industry and consumers' difficulty in purchasing, E Xueli, a researcher in the water purification industry and a researcher at the Chinese Center for Disease Control and Prevention, said that in the context of consumption upgrades, residents ’health awareness has gradually increased and demand for water purification products has increased. It has become diversified, and many bad businesses have seized the consumer's mentality to advocate product function points, making it difficult for consumers to distinguish between true and false. For the rapid development of the water purification industry, platforms like JD.com need to stand up and help consumers to screen for water purification products that are truly beneficial to consumers' health.
With regard to the increasingly serious problems of lumbar and cervical vertebrae in modern young people, Chen Zhaojun, director of the Orthopaedics Center of the Third Affiliated Hospital of Beijing University of Traditional Chinese Medicine, introduced that proper use of massage products can relax muscles and alleviate lumbar and cervical vertebral disorders. Therefore, it is very important to choose high-quality and guaranteed massage products. Many non-branded massage products that attract consumers with "low prices" overblown their functions and induce consumers to buy. In fact, consumers only need to buy reliable products that are technically guaranteed by the platform on reliable platforms and use them with confidence.
As everyone knows, China ’s indoor air pollution is a serious problem. In this regard, Zhang Pengyi, a professor at the School of Environmental Studies at Tsinghua University, believes that air purification products can be used for treatment. When purchasing air purification products, selecting a high standard filter can effectively prevent the human body from breathing into the air. Harmful dust particles, microorganisms and pollutants.
Throughout the health appliance industry, the consumer demand is strong but the market continues to decline. There are two major obstacles to the development of the market. One is that there is no very strict standard in the industry to uniformly regulate health appliance products. Low-quality products flood the market. Consumers Lack of confidence in healthy electrical products; another point is that the market lacks consumer education, making it difficult for consumers to choose their own healthy appliances.
In order to standardize and guide the development of the industry, JD.com cooperated with the China Household Electrical Appliances Association and Midea, Qinyuan, Philips, Rongtai, SKG and other healthy appliance brands to define a healthy life "from the heart" and upgrade the "healthy appliances" category to serve consumers Health needs of people.
High standards define good health appliances
With the launch of the JD Household Appliances and Health Appliances Summit, JD Platform provides consumers with quality health appliances and good products, and enhances users' demand for the quality of life of health appliances. Not only that, on November 20th, JD.com also launched a “24-hour peak” benefit purchase campaign, free trial of healthy electrical products for 365 days, minus 30 yuan for every 299 yuan (coupon use time November 20-November 21), let consumers enjoy high-quality, low-price products and services.
Shanshuo said that consumers' healthy living needs have become an unavoidable future consumption trend of household appliances, and users have a higher "health" standard for household appliances. As the largest domestic retailer of home appliances, JD.com has accounted for more than 60% of domestic online home appliance sales for many years. It has the responsibility and obligation to promote the development of healthy electrical appliances to more rigorous technology, better products and more comprehensive services.
Editor-in-chief: Qiu Jiangyong