Hit CES Haier to showcase the latest wisdom
On January 7, local time, the 2020 International Consumer Electronics Show (CES for short) kicked off in Las Vegas, Nevada, USA. The exhibition area of nearly 260,000 square meters includes Intel, Samsung, Panasonic, Sony, etc. More than 4,460 exhibitors gathered here. Judging from the exhibition, smart home has become the general direction of the exhibition, and all exhibitors exhibited the latest wisdom.
Among them, Haier, which has just announced that it has entered the stage of eco-brand strategy, showed the latest wisdom at this CES. At the scene, Haier Zhi built more than 40 smart products for each smart space, and each space was developed based on the needs of the user scenario. I also saw at the scene that a reading scene as small as the bedroom, and a full-scenario solution as large as the entire home, from several hundred to several million yuan, can be freely customized according to user needs.
Different from intelligent hardware, Haier's smart home scenario solution shows differentiation
In the past few years, the smart home industry has gradually shown the trend of achieving the whole house from small pieces and domestically, and the services are becoming more mature and personalized. However, the perspective of most companies is still in product upgrades. You can also see the new products and single products on display. However, from the exhibition area of Haier Zhijia, you can see the obvious differentiation-the experience of focusing on the scene beyond the product, the highlight is that there are active services for the scene in each corner, and your various needs can be customized flexibly.
In the center of the exhibition area, the large screen of the holographic projection area is playing various smart life scenes in turn, while visitors to the Casa Di high-end smart home display area can experience it on the spot. A lady at the scene tentatively said "I am back", and saw that the chandeliers and floor atmosphere lights of the smart living room were turned on simultaneously, the TV was lit, and the air conditioner was started to start heating.
Regardless of the size and price, these scenarios can be customized according to your needs. If you only need one security scene, then the combination of camera + smart lock + sensor only needs a few hundred yuan, which will allow you to pay attention to your home at all times, and guests can open the door remotely if you are on the door. If you want a smart solution for the whole house, The five major spaces such as the living room and kitchen can be freely matched according to your needs, and the same space can be tailored for different users, such as an easy-to-use kitchen designed for special groups such as the elderly and the disabled. When forgetting to turn off the water When the gas is shut off, the system can monitor and close automatically in time, and disabled users will automatically lower when they enter the backstage when using a wheelchair.
In addition to these commercially available scenarios, Haier also used a "future kitchen" to showcase its vision for the future. In this space, you can use PAD to identify the origin and time of the dishes on the table, view the recommended healthy recipes, and pick the seasonal vegetables in the planting area next to you, which is now picked and delivered to users around the world. Healthy eating concept.
Different from home appliance brands, led by nearly 20 million eco-brands for complete sets of users
The crowds visiting the Haier Pavilion are endless, and we can see that Haier's smart family is very popular abroad. According to market data, Haier's smart home currently has nearly 20 million complete set users worldwide, of which approximately 13.3 million are in Asia, approximately 4.16 million in the Americas, approximately 1.4 million in Europe, and approximately 1 million in Australia. The huge set of user groups lies in the comprehensive landing of the smart homes of the seven major brands of Haier. This time, three major brands demonstrated their smart solutions at CES.
The Haier exhibition area has set up a smart kitchen, a smart living room, a smart cloakroom and other scene experience areas. Among them, there is a Casati C7 suite designed for high-end crowds, which fully realizes connectivity, voice control and active services, and includes sensors and gateways. A full set of small appliances including cameras, cameras, etc., ensure the user's intelligent experience in every detail; and for the North American users and special groups, the GE Appliances area has also set up two major sections, the easy-to-use kitchen and the future kitchen. It can be seen that, considering the shopping habits of local users in the United States, the smart refrigerator in the scene is connected to the Amazon mall. Users can place orders through the refrigerator. Voice control also supports Amazon Echo speakers to wake up.
In addition to the achievements of Haier's ecological brand at this CES, in other regions outside the exhibition, Haier's brands are also actively implementing smart home scenarios. In Europe, Candy launched connected home appliances based on local user habits; in Japan, AQUA launched smart community washing for community users ’laundry habits and demanding efficiency, and was well received; in New Zealand, Fisher & Paykel's social kitchen allows users to Share cooking tips on social platforms in real time ...
At the 35th Anniversary Group Annual Meeting, Haier announced that it has entered the sixth ecological brand strategy stage. On the same day, Haier's Zhijia APP was launched simultaneously, as a smart living platform for hundreds of millions of users, pressing the fast forward button for the global landing of smart homes; At this CES, it can be seen that Haier Zhijia is accelerating the customization of thousands of people and scenarios for global users, so that more families can enjoy a smart and beautiful life.
Editor-in-chief: Zhang Yidi