Wearables are increasingly "people-oriented"
In recent years, the research and development and design of smart glasses have shown a simplification trend. Eyewear, the first wearable smart glasses launched by Huawei, has a simple design and uncomplicated functions: speakers and microphones are added to the frame, which can be connected to mobile phones, and can make calls and listen to music. A smart glasses recently launched by Amazon has similar functions. It looks like ordinary black-frame glasses, without any complicated functions such as augmented reality and virtual reality, and without a display or camera.
These smart glasses seem to lack the cool design that people originally expected. In 2012, Google took the lead in integrating a variety of equipment such as miniature projectors, cameras, sensors, storage transmission and control systems into a regular-sized eyeglass frame. One stone provoked thousands of waves, and many technology giants have successively introduced various cutting-edge technologies in smart glasses. Today, however, these sophisticated smart glasses tend to be silent.
The development of smart glasses is a microcosm of the field of wearable devices, reflecting two different development directions. One is "addition", which integrates as many technological innovations as possible to create an avant-garde product; the other is "subtraction", which removes complex functions and immature technologies that make users time-consuming and labor-intensive. The use becomes simple and convenient. Enterprises hope to open up new market demands by launching cooler technology products. But the success of these innovative products ultimately depends on whether they can provide consumers with a better experience. Only people-oriented products that meet consumer needs can find the market.
Today's wearable devices are technically still in a stage of continuous innovation, trial and error, and are not yet mature. From the perspective of participating companies, market competition is fierce and far from saturated. There are trial and error and withdrawal of enterprises, and many new enterprises and new capital are actively pouring in. For example, the "Magic Leap" company focused on the development of augmented reality technology has raised more than 2 billion US dollars.
The market potential for wearables is huge. According to the "Global Wearables Quarterly Tracking Report" recently released by International Data Corporation, in the third quarter of 2019, global wearable device shipments totaled 84.5 million units, a year-on-year increase of 94.6%, and a single quarter shipment record set. Audible devices, smart bracelets and smart watches are the most popular wearable products on the market. They continue to expand new technologies around functions such as health and medical monitoring, audiovisual entertainment, and social communications.
From breakthroughs in basic scientific research to application technology innovation, to product maturity, it is a long process from leap, chaos to stability. Today's familiar mainstream passenger aircraft was designed and finalized in the 1960s, and only a small improvement over the next half century. But before that, from the first successful test flight of the Wright brothers in 1903 to the production of mainstream passenger aircraft, a large number of aircraft manufacturing companies have emerged in decades, and manufacturing technology and design standards have experienced fierce competition. Wearables may be at a similar stage. We have reason to expect that wearables will further improve human life.